CLIENT WORK
Department of Health, Immunisation
In collaboration with Wildlings Creative
A brand campaign for the Department of Health's immunisation program, made in Western Australia with Wildlings Creative. We ran it as a full production: the films and the stills from one crew, so the campaign held together across every screen and page it ran on.
What we did
2 production days
24 deliverables
THE WORK
The films
CASE STUDY
One shoot, film and stills
The Department of Health needed an immunisation campaign that reached a broad Western Australian audience across broadcast, online and print. We came on as the production partner alongside Wildlings Creative, and ran it as a single full-service job rather than a film shoot with photography bolted on.
That mattered for consistency. The same crew that lit and shot the films also captured the stills, on the same days and in the same look, so the campaign felt like one thing wherever it appeared rather than a film and a separate photo set that happened to share a subject.
Public health messaging works best when it does not feel like messaging. We built the films around honest, human moments and let the framing and the light do the persuading. The work was delivered in the cutdowns the media plan needed, with a photography library the client could draw on across the campaign.
It is the full-service model we lead with: film and stills from one team, our own equipment, and the craft to make a health brief feel like something people actually want to watch.
Public health work has to reach everyone, so it lives or dies on feeling true. We built the immunisation campaign around real, warm moments rather than a message read to camera, the kind of footage that carries an idea without announcing it.
It was full-service production out of Perth, Western Australia: direction, camera, lighting and crew, then the edit, and the photography shot alongside the film so the look ran straight from screen to print. Working with Wildlings Creative on the creative, we delivered a set of films and a stills library from the one shoot.
This is the kind of campaign we are built for: film and photography together, a crew that owns its own gear, and a team that treats a government health brief with the same craft as any commercial. Perth based, working across WA.
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