Raz Studios
Summit Homes television commercial by Raz Studios
FCL47.0mm
TC02:20:35:09
STBY

CLIENT WORK

Summit Homes

A thirty second television commercial for Summit Homes, one of Western Australia's home builders, made in Perth.

What we did

DirectionCinematographyProductionPost-production

30s

Broadcast TVC

THE WORK

The film

CASE STUDY

The commercial

Summit Homes needed a thirty second television commercial that felt premium and read clearly at broadcast length. We produced it in Perth from a single team, so the same people who planned the shoot lit it, shot it and cut it.

A short spot leaves no room to hide, so the work goes into the craft: the framing, the light and the pace, and a grade that makes a home feel like somewhere you want to be. Broadcast is our background, so the commercial was built to pass technical delivery and to cut down cleanly for the online and social versions the media plan needed.

This is the full-service commercial model we lead with: our own gear, our own crew, and one point of contact from brief to delivery.

A TVC has to say one thing well in thirty seconds and look expensive doing it. We produced the Summit Homes commercial in Perth end to end: direction, camera, lighting and crew, then the edit and grade, all from one team.

Broadcast is what we come from, so the work is built to hold up on a big screen and cut down cleanly for online and social. Our own equipment and crew mean the look is decided on set rather than salvaged in post.

It is commercial production the way it should run in Perth, Western Australia: full service, one point of contact, and a team that treats a thirty second spot with the same craft as a longer film.

Have a project like this?

Commercials and branded films, made start to finish in Perth, Western Australia.